We have been the busy knitters these past few months and our webshop is colourful with over 50 products, and about 7 natural yarn blends. Tonight at 21:00 CET the celebration vouchers offering 15%-30% discount will be activated, so to help you orientate through the webshop here are some tips:

First, register on our website and subscribe for our newsletter, the vouchers will be sent via our newsletter

Then take a tour of the Style Lounge. All the colours from the webshop can be overwhelming if you usually tend to buy neutral clothing. Therefore, try to put our items next to your face with the help of the application, and narrow down some of your color choices.


Measure yourself or one of your favourite sweaters for length, bust, sleeve length, shoulders and compare that with the measurements we have on the website for your favourite items. The differences between sizes are small, and they will vary from blend to blend and model. I am a size S and I wear both size S and M in the same items, for a tight or relaxed fit.  Our most used sizes are S, M, L and we have XL in various models across the blend variety.


Tonight you will find the following blends:

100% Italian cashmere: from the best cashmere producers in the world, Biagioli and Cariaggi. Our current prices are introductory and are lower than the market price for an equivalent cashmere sweater.  Add your discount and the cashmere cuddles are probably the best value for money deals to be made this evening.

100% Japanese silk Shiruku tops: probably the only place you can find them in the market. Although sold out in the webshop for a while, we will have few back in for the event: Pink Topaz, Emerald, Turquoise. Luxurious, unique, but delicate so not for silk garment beginners.

100% wild silk: we will have a few wild silk jewels in size S available, both in Ivory and Navy. Unlike shimmery Japanese silk, wild silk is matte with a mother of pearl luminescence. It is for connoisseurs or for those that want to dive into the world of luxury yarns with a classic, elegant piece.

30% mulberry silk and 70% extrafine merino: some of the thinnest yarns available, and the most delicate yarn to knit requiring special machines and experience. It is a rare blend to find in knitwear, outside the high-end brands, which creates a feather light garment that is a delight for your skin and a pleasure to wear.  You can find this blend in our colour rays cardigans and our turtlenecks

Statements pieces

Whether you want to make an empowering statement about women, your support for endangered animals or be fashion forward fabulous, we have something in store for you.

#shepersisted: An empowering message that comes also with us making a donation on your behalf to the U.N. Fund for Gender Equality.

The Lynx: Featuring an original illustration created and knitted for Ami Amalia. Lynx is vibrant, fashionable and a pleasure to wear in a soft cashwool blend. The knitting technique is quite amazing making the Lynx image suitable for gallery framing…in our opinion ????

Two tone turtlenecks: Everyone needs a two-tone silk blend turtleneck. Until then, the trend spotters and makers from our community are discovering limitless ways of styling them.


Prices are inclusive of 19% VAT for EU countries. VAT is deducted automatically for non-EU countries. The celebratory vouchers will be applied at the check-out.


We ship worldwide, and after an intense 3 months of shipping experience we now have agreements in place with various agents for both normal shipping and express shipping. Costs vary based on the volume of the parcel, and we are offer 3 different sizes of parcel, from the Ami Amalia red luxury box, to compact packaging.