3D Socks from Extrafine Merino, Ulan

Inward luxury versus Outward luxury

Outward luxury – expensive polyester socks.

Guilty. I was looking for a pair of long socks to use with some of my favourite sneakers, and I bought a pair of such socks. Loved the colours, the idea of socks being a fashion object, an accessory, part of the way you express your style. I did not like the feel on my feet, especially after few hours in  my shoes.

And so I looked into finding natural yarn socks at an honest price, and long story short, we sourced cashmere and Italian extrafine merino and produced our own.

Inward luxury – treating your feet to natural, quality yarns that will make you feel luxurious, look stylish and also keep your feet comfortable, dry, warm in your shoes.

100% Italian extrafine merino from a heritage Italian spinning mill, from Prato. No mulesing, 100% traceable, durable and sustainable yarn. ”Probably the best woollen wool in the world.”

For care, use our instructions for hand washing from our ”Care Guide”.

34-35 & 36-38 & 39-41