There is no secret the internet and the social media are revolutionizing the fashion world. But another agent for change in my opinion is the confidence women are getting more and more in making their own fashion choices, in following their instincts, following their dreams, expressing their own style, and when not available, creating the clothes to suit their sense of style.
Women are active, juggle multiple roles in their life and their style mixes comfort, elegance, individuality, wearability, versatility.
They are not afraid of changing their style, and listen less to what a magazine tries to tell them to wear. Our dream customers are also active citizens, support ideas with their purchases, and recognize the a style based on fast fashion , waste couture, is not a sustainable model. Together with them, we are part of the #stylerevolution .
Fashion is what you buy, style is what you have.