JVB X AMI AMALIA
A luxury partnership between Julia von Boehm and Ami Amalia. The goal of this collaboration was to create Julia von Boehm’s first original product offering, and build brand familiarity in the US market for Ami Amalia, driving awareness, excitement, and reinforcing a new era of responsible luxury.
THE PERFECT SWEATER
SUSTAINABLE
ETHICAL
MADE TO
ORDER
designed by Julia von Boehm
made by Ami Amalia
PRODUCT
DEVELOPMENT
Managed partnership from pitch through to go-live, including strategy, production and alignment of calendars, communicated product design direction under Creative Director, as well as campaign concept direction. Executed accompanying market rollout and organic social media campaign.
CAMPAIGN
A touch of 90s nostalgia with a timely lens. Worked closely with both companies to create a visual touchpoint that represented both brands and accompanying strategy.
A campaign that felt authentic, lived in and a touch irreverent while highlighting core values and an elevated yet transparent window into sustainable luxury production. The perfect sweater is made to order, easy to wear, traceable and eco-conscious.
Creative concept, research, mood board, and direction.
Marketing strategy.
Copy.
