Dressing for today

Stark numbers If we open our wardrobes and take a long, critical look at the garments hanging there, how many would we say make it out regularly? Recent research carried out for Oxfam by OnePoll shows that on average between 60—73% of a woman’s wardrobe hangs there, forlornly, unworn. Beautiful items are shunned in favour…

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Happy New Year, story builders !

For most successes in my life, the underlying feeling I have had in celebrating them has been one of pride and appreciation of the results that come from hard work. Hard work has always defined me – (apparently “hard work” is also in the Germanic root of my first name, thank you mom!) This year…

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Us #2 by On Champs Élysées

I am really thankful, guys for the positive feedback i’ve got for the project “Us” and i promise to do all my best and prepare the most inspiring photo shootings and articles. Today everything is about Luca Cruceanu,the founder of www.lucacruceanu.com and my partner in crime for the last collab. I really appreciate this guy…

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Real luxury is…

Draw up and make yourself comfortable. Let us tell you a story of a yarn that you will wear next to your skin. It’s a story that takes in the impact on your health, the world around you, of luxury, passion and the elusive hygge that the Danes have mastered. Yak wool – the sustainable…

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#imperfect

Vessel – Repair Series by Adam T. Lefebvre (adamlefebvre.ca) We see beauty in the imperfect, so why do we fail to acknowledge our own perfection? I messed up my writing so I need to start again I like my face aside from that one imperfection. It really grates on me Darling, you did it perfectly!…

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Perfect People Are Boring by The Outsiderz

We’re all dogs chasing after our tails, running after something we’ll never find I used to constantly run after perfection myself and, ironically so, it didn’t help me lose weight – it just made me unhappier. Because every time I’d get a little closer, insecurities and frustrations poured in that made it seem all the…

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10 Ethical Knitwear Brands

Who doesn´t love beautiful and cozy knitwear? Here, we share with you 10 of our favorite ethical knitwear brands from around the world. Whether you are looking for something sleek and insulating, or thick and snuggly, there is something for everyone. Read further to discover all 10 ethical knitwear brands and their beautiful, natural fair fashion…

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NEW BRAND CRUSH by Fabulous Muses

Bomber jackets, double turtleneck, cashmere, silk blend, all these talk about a brand we freshly discovered and fell in love with. AMIAMALIA is like a breath of fresh air for fall, winter and early spring. We’ve been craving for so long for an online shop where we can find a mix of sweaters and cardigans,…

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3 months celebration shopping tips

We have been the busy knitters these past few months and our webshop is colourful with over 50 products, and about 7 natural yarn blends. Tonight at 21:00 CET the celebration vouchers offering 15%-30% discount will be activated, so to help you orientate through the webshop here are some tips: First, register on our website and…

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How fashion became plastic fantastic

Over the next few weeks I will answer some of the most frequent questions we receive at Ami Amalia. Today I address why I prioritise the quality and processes surrounding the production of the yarns we use for our knitwear. I believe prioritising quality yarns for our customers is a step towards highlighting changes the…

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THE LYNX

At first look, is just another feline. And I couldn’t blame anyone for thinking that. But learning about the stories behind our clothes is an important element of the slow fashion movement, allowing us to see more than an image, allowing to see if there is something we have in common with the people involved…

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Made in …

What do you understand when you see a label saying “Made in (insert country) ” ? For a long time I thought that this is the country where the goods are produced. But then I learned otherwise. In some countries, if the majority of the cost for producing one item comes from your company’s country…

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SUSTAINABILITY

After the oil& gas industry, the most polluting industry in the world is the fashion & textile industry.  From the way the raw materials are obtained – it takes 20 000 liters of water for 1kg of cotton, to the way the clothes are produced, to the way they are fast consumed and the waste…

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Creativity

We believe that each of us has a creative side that we need to nurture and follow to find some balance in today’s busy and pragmatic life. We also believe in respecting and recognizing those professionals that make a living, a life, their passion, from their creative dreams and hard work. Although a start up…

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Style Revolution

There is no secret the internet and the social media are revolutionizing the fashion world. But another agent for change in my opinion is the confidence women are getting more and more in making their own fashion choices, in following their instincts, following their dreams, expressing their own style, and when not available, creating the…

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Yarns

The yarns are at the center of our business. If the vision and values we based our company on are the first brick in our foundation, the yarns are the next. They are the main ingredient, and everyone knows you need excellent ingredients to obtain an excellent product. Today we are trained to buy clothes…

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