Knitted bra, Pink Fluo


Knitted bra from Italian Extrafine Merino.

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This is a special summer. After months of lockdown , months of reckoning of our global fragility and vulnerability, months of re-appreciating the simple things, like a walk outside and some fresh air – we are preparing for a summer maybe different from what our generation is used to.

We spoke with friends, customers and many of us are vacationing locally, rediscovering the nature oases close to them, from exploring forests, national parks, mountain hikes, rocky beaches, lakes, metropolitan parks, a house in the countryside – this summer we have a date with nature. This summer we dress for a dialogue with the nature around us. To meet her beauty, generosity, power and vulnerability with appreciation and elegance. We will not wait indoors for the days and hours perfect for sun bathing, but will enjoy nature’s offerings everywhere we can.

We wear natural yarns. Yarns that don’t release microplastics in the oceans during washing, yarns that are biodegradable, yarns that let our skin breathe and do not interfere with our inner balance.

We see a return to the chic elegance and freedom of wearing knitted basics – bra, bralette, cropped tops, shorts – these knitted basics have a retro, natural vibe we like very much. We have a few designs for these pieces, and we know one concern with the bras if for the support and coverage they offer for all bras sizes – do not hesitate to chat with us to find the best design and size for you and for an honest understanding of how can knitted basics from natural can become part of your wardrobe.

100% Italian extrafine merino from a heritage Italian spinning mill, from Prato. No mulesing, 100% traceable, durable and sustainable yarn. ”Probably the best woollen wool in the world.”

For care, use our instructions for hand washing from our ”Care Guide”.

While our campaign is located in an ideal beach setting, all of these items pair well with a city look, especially with suit jackets.

Stay tuned also to see how various stylists incorporated some of these pieces in various editorials.